Total Investment

Your Estimated Initial Investment

The following is our best estimate of your initial investment to open 1 Nutrition Zone Franchise. The estimate presented covers the period before the opening of your Nutrition Zone Franchise and for the initial phase of your Nutrition Zone Franchise, estimated to be 3 months. Our estimates do not provide for your cash requirements to cover operating losses after the initial phase or personal living expenses. You must have additional sums available, whether in cash or through unsecured credit lines, or have other assets that you can liquidate, or that you can borrow against, to cover your personal living expenses and any operating losses after the initial phase of your Nutrition Zone Franchise. We urge you to retain the services of an experienced accountant or financial advisor in order to develop a business plan and financial projections for your Nutrition Zone Franchise.

Your actual investment will vary depending upon local conditions peculiar to your geographic area or market, for example, real estate demand, availability and occupancy rates. Additional variables that will impact your initial investment are: size of your facility; age of the structure; length of your lease or other instrument granting you the right of occupancy to the Premises; if your space is to be built out by the developer with no initial out-of-pocket cost to you; lease arrangements; location in the market; costs of demolishing existing leasehold improvements; construction costs; other variable expenses and whether you currently hold a lease of an acceptable location. We do not expect you to purchase real estate or construct the building containing your Nutrition Zone Franchise.

The following chart contains a summary of your initial investment. Unless otherwise indicated, payments are generally not refundable.
Expense Amount Method of Payment When Due To Whom Payment is to be Made
Initial Franchise Fee 1 $25,000 Lump Sum On completion of defined “Initial Obligations” Us
Misc. Supplies2 $1,000 Lump Sum Before opening Suppliers
Opening Inventory3 $40,000 to $60,000 Lump Sum Before opening Suppliers
Insurance4 $250 Monthly Before opening Insurer
Printing and Signage5 $3,000 to $7,000 Lump Sum Before opening Suppliers
Office Equipment/P.O.S.System6

$5,000

Lump Sum

Before opening

Suppliers

Rent/Security Dep.7

$2,500 to $4,000

Lump Sum

As required

Landlord

Initial Advertising8

$10,000

As Incurred

As required

Suppliers

Leasehold Improvements9a

$8,000 to $12,000

As Incurred

Before beginning business

Various contractors/Suppliers

Architect Fee9b

$0 to $1,500

Lump Sum

Before Opening

Architect

Shelving/Furniture10ab

$12,000 to $15,000

Lump Sum

Before beginning business

Suppliers

Web Camera 10c

$0 to $2,500

Lump Sum

Before beginning business

Suppliers

Utilities Deposits11

$0 to $500

As Incurred

As required

Suppliers

Licenses and Permits12

$200 to $500

Lump Sum

As required

Governmental Agencies

Legal Review13

$1,000 to $3,000

Lump Sum

Before beginning business

Attorney

Travel, Lodging, Meals, Etc. for Initial Training14

$2,500 to $4,500

As Incurred

As required

Suppliers

Working Capital15

(3 months)

$20,000

As Incurred

During the first 3 months of operation

Third Parties

Miscellaneous Start-Up Costs16

$2,000

As Incurred

During the first 3 months of operation

Third Parties

TOTAL INVESTMENT

$132,450 to $173,430

1 Initial Franchise Fee: See ITEM 5 INITIAL FRANCHISE FEE for a description of the Initial Franchise Fee.

2 Misc. Supplies: The supplies include housekeeping, janitorial disinfectants and other miscellaneous supplies. The cost is $1000.

3 Inventory: The inventory does not fluctuate as a function of seasonal sales. The typical for-sale items held in opening inventory are sports nutrition and weight loss products in the amount of $40,000 to $60,000.

4 Insurance: As discussed in ITEM 8 and Section 9.1 of the Franchise Agreement, you must carry certain specified insurance. The method and timing of payments is a matter to be resolved between you and your insurer. Because the selection of the carrier, size of the Premises, location of the Premises, value of the leasehold improvements, amount of inventory, amount of wages, and other related conditions will vary, it is difficult to estimate the ultimate cost to you. Therefore, we can only estimate the total cost with the caution that you should obtain quotes from carriers of choice before proceeding. Our best estimate is approximately $3,000 per year, paid at the rate of $250 per month, for insurance coverage.

5 Graphics: We will specify the signs and graphics and only those we approve will be used. Signs and graphics will be maintained in a condition acceptable to us at all times. You, at your own expense, must prepare, construct and erect the signs and graphics in accordance with approval from governmental authority and the landlord. The costs of fabricating and installing approved signs and graphics can vary depending upon local market conditions but are estimated to cost approximately $3,000 to $7,000. These costs are paid to suppliers, when incurred, before beginning business and are usually not refundable.

6 Office Equipment: Office equipment consists of a PC computer and printer and Point of Sale system amounting to $5,000. You can expect initial cash outlays to be lower if the items can be leased rather than purchased. These costs are paid to suppliers, when incurred, before beginning business and are usually not refundable.

7 Rent: We expect that you will lease rather than own real estate and construct a building. Lease costs will vary based upon variances in: (i) size in square feet to be leased; (ii) cost per square foot; and (iii) common area maintenance costs. These variances are determined by location, the length of the lease, the age of the leased property, local market conditions, the size of the Premises and the bargaining power of the developer or property management company. We assume that the landlord will require first and last months’ rent and a security deposit equal to one month’s rent. We estimate this will be $2,500 to $4,000.

8 Grand Opening: We feel strongly that a you should enter the market in an aggressive way to minimize early lack of awareness of the Nutrition Zone Franchise among large numbers of potential customers in the Exclusive Territory. Grand opening promotional activities vary greatly based upon the nature of the events you elect and the local rates for services selected, for example, printing and advertising. We believe that $10,000 is sufficient to create awareness using a multi-media advertising program.

9a and 9b Leasehold Improvements: Leasehold Improvements and Architects Fee The cost of leasehold improvements for your Nutrition Zone Franchise will vary as a function of size, condition and location of the Premises, price differences among contractors, local wage rates and material costs, other local conditions and the nature of your leasehold improvements. The previous tenant or landlord may have installed leasehold improvements that are very compatible, thereby reducing costs. We estimate that leasehold improvements vary from $8,000 to $12,000. All leasehold improvements are directly related to conforming the Premises to our current standards for layout, traffic flow and other specifications. Included in the total amount is the cost of architectural services estimated to cost you an additional $0 to $1,500. These costs are paid to suppliers, when incurred, before beginning business and are usually not refundable.

10a, and 10b Shelving/Furniture and Web Camera: You must purchase certain shelving and store fixtures. Our estimate is $12,000 to $15,000 paid in lump sum. Leased Equipment could reduce this figure. The Web based camera system cost is $2,500. These costs are paid to suppliers, when incurred, before beginning business and are usually not refundable.

11 Utilities: You must incur certain deposits with local utilities, for example, electric, telephone, gas, water, etc. These will vary depending on the policies of the local utilities but are estimated to be $500.

12 Licenses: Local, municipal, county and state regulations vary on what licenses and permits are required to operate a Nutrition Zone Franchise. Classification of various types of fitness centers by local governments can cause the cost of licenses to vary. The total cost is approximately $200 to $500. These fees are paid to governmental authorities, when incurred, before beginning business and are usually not refundable.

13 Legal: While you must sign the Nutrition Zone Franchise Agreement individually, you may decide to hold the franchise interest in a corporation or other entity and will transfer the Nutrition Zone Franchise Agreement to a corporation or other entity formed before beginning operations. Regardless of the ownership of the Nutrition Zone Franchise, you must comply with the fictitious, assumed, or trade name statutes of the state in which the Nutrition Zone Franchise will be located. We estimate that the attorneys’ fees, publication fees, filing fees and other costs will total $1,000 to $3,000 for incorporation, compliance with your state’s fictitious or assumed name statute and review of this Franchise Disclosure Document, depending on the scope of legal services rendered. These fees may vary from state to state depending on each state’s laws and the prevailing rate of attorneys’ fees. These costs are paid to attorneys, newspapers and governmental agencies, are not refundable and usually incurred before beginning business.

14 TL&M: You must pay for all out-of-pocket expenses, workers’ compensation insurance and all employee compensation along with federal and state taxes for the Trainees. We assume no responsibility for your human resource-related liabilities or costs during Initial Training. You must bring no fewer than 3 people (owner, instructor and salesperson, not necessarily at one time), of whom at least one must be the operating partner. The typical costs of training that you must bear are the transportation, lodging, compensation and meals. The estimate is for items that are non-discretionary in nature. Generally these costs will vary widely as a function of the distance traveled, accommodations selected, restaurants selected, the distance between the hotel and the training center and the transportation selected. Using different lifestyles, distances and compensation assumptions, the estimate is $2,500 to $4,500.

15 Working Capital: You must have adequate working capital before beginning operation of a Nutrition Zone Franchise. Working capital should be sufficient to keep the Nutrition Zone Franchise in operation for 3 months and capable of covering the excess of expenses over cash flow from the gym covering independent contractor fees, employee salaries and taxes, inventory replenishment, insurance premiums, rent, utilities and other normal expenses that are associated with the day-to-day business operation of the Franchise. You must be able to meet operating expenses from pre-opening, including hiring and training expenses, until the Nutrition Zone Franchise develops sufficient cash flow to cover all costs. The estimate for working capital is $20,000. This figure does not include any payments to you during the start-up period. You must have sufficient personal resources to cover your living expenses during this period. In the area of working capital, you must fill out a personal/family cash flow budget and determine if there is sufficient revenue on the personal level to provide for your family through the start-up period. Clearly, working capital requirements will be a function of your decisions regarding nearly every aspect of your Nutrition Zone Franchise, for example, how many employees and independent contractors you engage, the size of the payroll, rent, utilities, size of the operation and many other expenses that you decide to incur. We do not guarantee that you will not have greater start-up expenses than these estimates, or that you will not need more operating funds than these estimates. We do not imply or guarantee that you will “break even” by any particular time.

16 Miscellaneous: Although the estimated start-up expenses are our best estimate, it is possible that you will exceed these figures and it would be advisable to have additional working capital available. You must have an additional $2,000 in reserve cash.

Basis For Estimate

We relied on our management staff’s 9 years of experience as owners and operators of 13 retail nutritional products stores in Southern California, utilizing the Nutrition Zone name and trademark, to compile these estimates. You must review these figures carefully with a business advisor before making any decisions to purchase an Nutrition Zone Franchise.

Financing

As described in ITEM 10, neither we nor our agents offer any financing arrangements to you.

Initial Fees

Upon signing the Franchise Agreement, you must pay to us an Initial Franchise Fee of $25,000. The Initial Franchise Fee for a Nutrition Zone Franchise is based on a designated location. You will be assigned a protected territory based upon either population density or a 5-mile radius of the location of your Nutrition Zone Franchise. Your protected territory will have a population base of approximately 100,000 people.

The purposes for which the Initial Franchise Fee will be used are to provide the initial site location assistance, training and the other initial services provided by us to you, and for working capital. The Initial Franchise Fee is payable to us in full upon signing of the Nutrition Zone Franchise Agreement. The Initial Franchise Fee is fully earned and non-refundable upon signing the Nutrition Zone Franchise Agreement, except as provided below.

The Initial Franchise Fee may be refunded, without interest, to you if: (i) we do not accept you at our home office within 30 days from the date you sign the Nutrition Zone Franchise Agreement; or (ii) any Trainee required to attend Initial Training fails to complete satisfactorily training as we determine, and we elect to terminate the Nutrition Zone Franchise Agreement. In the case of (i) above, we may refund the entire Initial Franchise Fee. In the case of (ii) above, we are entitled to retain an amount from the Initial Franchise Fee equal to our out-of-pocket costs and standard fees for training and other assistance provided to you (for example, site selection and lease negotiation assistance) and the Nutrition Zone Franchise Agreement terminates. The Initial Franchise Fee is uniform as to all Franchisees currently purchasing an Nutrition Zone Franchise.

Opening Inventory

The typical for-sale items held in opening inventory are Nutrition Zone Exclusive Brands and other sports nutrition and weight loss products in the amount of $35,000 to $40,000.

Training Fees

We will provide, at no extra charge to you, Initial Training and training materials for up to 3 Trainees. You must pay for all expenses of the Trainees in attending Initial Training including all travel, lodging and meal expenses. You must pay all expenses incurred to have your additional employees, independent contractors or agents attend Initial Training, including reasonable training fees (currently $500 per day per person). We will make available to you pre-opening, on-site training by an opening supervisor. You must pay for all travel, meals and lodging costs for your attendees. Any training fee paid is not refundable under any circumstance. See ITEM 11, TRAINING for additional information on training.

Other Fees

The following is a detailed description of other recurring or isolated fees or payments that you must pay to us or that we impose or collect for a third party. All payments are non-refundable.

Name of Fee

Amount

Due Date

Remarks

Royalty Fee1

(i) For the first six months following the month during which the term of the agreement begins the Royalty Fee shall be $500 per month. (ii) For months after the first six months following the calendar month during which the Franchise opens for business the Royalty fee shall be $1,500 per month. Within 5 days of the end of the previous calendar month “Gross Revenues” means the entire amount of all your revenues from the ownership or operation of the Nutrition Zone Franchise as more particularly defined in Section 19.1 of the Franchise Agreement.
Advertising Contributions to the Marketing Fund1 $1,000 monthly Within 5 days of the end of the previous calendar month We may institute an Advertising Contribution of up to $1,000 per month, at our option, Currently not in effect
Regional Cooperative Advertising2 As determined by the Cooperative (not more than 2% of monthly Gross Revenues) Within 5 days of the end of the previous calendar month Cooperatives have not been established at this time. Once formed, company-owned units will have the same voting power as franchise units.
Nutrition Zone Products1 As set by us or our Affiliate As to price & Quantities Immediately upon receipt of invoice or as otherwise arranged You must purchase the Nutrition Zone Products from us or from an approved source we designate and license.
Training Fees1 As set by us or our Affiliate Immediately upon receipt of invoice Any Initial Training required for new Managers, or refresher training programs or seminars we offer or require, you must pay our standard training fee (currently $500 per person per day). You must pay for all travel, meals and lodging costs for your attendees.
Fees for Special Assistance As set by us or our Affiliate Immediately upon receipt of invoice If you request, we will furnish non-routine guidance and assistance to deal with your unusual or unique operating problems at reasonable per diem fees, charges and out-of-pocket expenses we establish.
Insurance Coverage Cost of the insurance, interest on the monies we advance and a reasonable fee Immediately upon receipt of invoice If you fail to maintain the insurance required by the Nutrition Zone Franchise Agreement, we may obtain the required insurance and charge you the cost of the insurance, interest on the monies we advance and a reasonable fee for our efforts
Reimbursement of Audit Costs Actual cost to us Immediately upon receipt of invoice We have the right to have an audit made of your records and conduct a physical inventory. If any inspection discloses an understatement of any reported amount of any type, in any report, of 2% or more of Gross Revenues, you must, in addition to paying us the amount of the understatement, reimburse us for all expenses of the inspection (including reasonable accounting and attorneys' fees and costs).
Deficiencies1 Actual cost to us Immediately upon receipt of invoice If you do not satisfy your obligations under the Nutrition Zone Franchise Agreement, we may perform your obligations for you. You must reimburse us for our costs in performing your obligations.
Renewal Fee1 None At the time you exercise the option You must sign a new Nutrition Zone Franchise Agreement, but there will not be an additional Initial Franchise Fee
Transfer Fee1 $10,000 At the time of transfer Upon a transfer, you or your personal representative or other legal representative must pay a Transfer Fee in lieu of an Initial Franchise Fee. If the transfer is to a corporation wholly owned by you, or to your spouse or child, no Transfer Fee will be charged
Fee for Lost Manuals 1 $250 for each Manual Immediately upon receipt of invoice Upon the theft, loss or destruction of any of the Manuals, a replacement copy will be loaned to you at a fee of $250 for each Manual. A partial loss or failure to update any Manual is considered a complete loss.
Interest on Late Payments1 The lesser of: (i) 18% per annum; or (ii) the maximum rate of interest permitted by law. Immediately upon receipt of invoice In addition to interest on overdue amounts, you must pay a late charge for each payment that is more than 5 days overdue to cover our administrative costs in dealing with the late payment.
Late Charge1 $250 Immediately upon receipt of invoice In addition to interest on overdue amounts, you must pay a late charge for each payment that is more than 5 days overdue to cover our administrative costs in dealing with the late payment.
Liquidated Damages for Sale of Prohibited Products or Services 1 and 3 $100 per day that unauthorized products or services are offered Immediately upon receipt of invoice The offer to sell or the sale of unauthorized or prohibited products and services will result in damages to us, for those damages you must pay $100 for each day of the prohibited offer or sale.
Liquidated Damages for Premature Termination land 3 A lump sum equal to the total of all Royalty Fees and Advertising Contributions for 36 months Immediately upon receipt of invoice This amount is due if you default under your Nutrition Zone Franchise Agreement in lieu of us having to sue and prove its actual damages.
Indemnification1 Actual cost to us Immediately upon receipt of invoice You indemnify and hold us harmless from all damages (including reasonable attorneys' fees and costs, even if incident to appellate, post ‑ judgment or bankruptcy proceedings), from claims brought by third parties involving your ownership or operation of your Nutrition Zone Franchise. This indemnity obligation continues in full effect after the expiration or termination of your Franchise Agreement.
Enforcement Costs1 Actual cost to us Immediately upon receipt of invoice If any arbitration, legal action or other proceeding is begun for the enforcement of your Nutrition Zone Franchise Agreement, or for an alleged dispute, breach, default or misrepresentation under any provision of your Franchise Agreement, the prevailing party is entitled to recover reasonable pre-institution and post-institution attorneys' fees, court costs and all expenses. If we engage legal counsel for your failure to pay when due any monies owed under your Franchise Agreement or submit when due any reports, information or supporting records, or for any failure otherwise to comply with your Franchise Agreement, you must reimburse us for all of the Enforcement Costs we incur.
Renovation and Upgrading $10,000 Every two (2) years (the "Capital Expenditure Limitation") You will abide by our requirements for alterations, remodeling, upgrading or any other improvements to your Nutrition Zone Franchise to achieve the strategic marketing goals of the System. Generally, the standards to comply satisfactorily will not exceed those applicable to new Franchise Units and new Company Units. These requirements will not impose an undue economic burden or occur more frequently than every two (2) years. You will bear the entire cost of changes or additions, for any changes in, or additions of, equipment, furnishings, fixtures, lighting, carpeting, painting or the taking of other actions we specify to satisfy our then-current standards for image, positioning, marketing strategy, cleanliness or appearance but not to exceed total capital expenditures of Ten Thousand Dollars ($10,000) every two (2) years (the "Capital Expenditure Limitation") without your consent.
1. This fee is payable to us.
2. This fee is payable to the Cooperative.
3. The following states have statutes that restrict or prohibit the imposition of liquidated damages provisions: California [Civil Code Section 1671], Indiana [1C 23-2-2.7-1(10)], Minnesota [Rule 2860.4400J], South Dakota [Civil Law 53-9-5]. State courts also restrict the imposition of liquidated damages. The imposition of liquidated damages is also restricted by fair practice laws, contract law and state and federal court decisions.

Uniformity

The expenses in this ITEM are uniform for persons currently offered a Franchise.

Payment Schedule; Pre-Authorised Transfers

All required monthly payments must be submitted to us by the 5th day of each month. All other amounts owed to us are due as specified above. If no time is specified, these payments are due upon receipt of our invoice. At our option, your payments to us must be effectuated by a Payment System by the use of pre-authorized transfers from your operating account through the use of special checks or electronic funds transfer that we will process at the time any payment is due including the Royalty Fee and the Advertising Contributions.

Advertising Cooperatives

Advertising cooperatives have not been established at this time. Once formed, company-owned units will have the same voting power as franchise units.

Nutrition Zone Opens Stores in North Dakota and Kansas The Nation’s Foremost Retail Sports Nutrition Supplement Chain Grows to 25 Store Locations

Laguna Niguel, CA. (April 30, 2010) /PRNewswire/ Joe Eckstrom, Chairman and CEO of Nutrition Zone Enterprises, Inc. announced the grand opening of 2 new stores in Bismarck, North Dakota and Manhattan, Kansas. The new franchises were awarded to Ryan Burwick, Bismarck , North Dakota and Jason Kapke, Manhattan , Kansas .
The Southern California-based franchising company continues its fast-paced expansion with 24 retail stores open in 6 states.

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